南京分行2021“秋獲行動(dòng)”電銷培訓(xùn)班開課啦！

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<span lang="EN-US" style='font-family: "Calibri",sans-serif; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋體; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;'>2021</span><span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>年</span><span lang="EN-US" style='font-family: "Calibri",sans-serif; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋體; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;'>7<span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>月中旬，南京疫情突然襲來，打亂了原本秩序井然的生活。社區(qū)封鎖、在家辦公、共交通暫時(shí)性停運(yùn)，一系列防疫措施的影響下，到店客戶數(shù)銳減，熙熙攘攘的各大網(wǎng)點(diǎn)開始變得安靜。 <font color="#000000"><h3 style="margin: 0cm;"><span style="font-family: 宋體; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"></span></h3></font></span></span> 電銷培訓(xùn)第一課，從理論上完善對(duì)電銷的認(rèn)識(shí) <span style="font-family: 宋體; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">在疫情反復(fù)的大背景下，為落實(shí)有效防控疫情和經(jīng)營(yíng)發(fā)展兩手抓、兩不誤，</span><font face="Calibri"><span lang="EN-US">7</span></font><span style="font-family: 宋體; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">月</span><font face="Calibri"><span lang="EN-US">22</span></font><span style="font-family: 宋體; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">日，建行南京分行及時(shí)行動(dòng)，從南京地區(qū)各網(wǎng)點(diǎn)迅速召集一批精兵強(qiáng)將，組建起一個(gè)強(qiáng)大的直營(yíng)團(tuán)隊(duì)，開展專項(xiàng)外呼和精準(zhǔn)營(yíng)銷。</span> 電銷培訓(xùn)第二課，理論復(fù)盤，外呼邏輯梳理 <h3><span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>直營(yíng)團(tuán)隊(duì)分工明晰，客戶洞察團(tuán)隊(duì)負(fù)責(zé)協(xié)調(diào)與整體調(diào)度，數(shù)據(jù)團(tuán)隊(duì)通過智能外呼系統(tǒng)，初篩出長(zhǎng)尾有意向客戶；此后，由電話外呼團(tuán)隊(duì)跟進(jìn)，通過二次人工外呼，與客戶建立一</span><span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>對(duì)一</span><span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>聯(lián)系；再由企業(yè)微信團(tuán)隊(duì)承接該批次潛力客群進(jìn)行精準(zhǔn)營(yíng)銷。足以可見，電話營(yíng)銷在整個(gè)團(tuán)隊(duì)協(xié)作中發(fā)揮著承上啟下的重要作用。</span></h3> 電銷培訓(xùn)第三課，逐點(diǎn)梳理電銷中的常見誤區(qū) <h3><span style='font-family: 宋體; font-size: 10.5pt; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;'>在實(shí)際團(tuán)隊(duì)運(yùn)作中，外呼團(tuán)隊(duì)前期遭遇了不小阻力。團(tuán)隊(duì)成員水平參差不齊，有的成員入行剛滿一年，因此在外呼話術(shù)和營(yíng)銷能力上，略顯生疏和僵硬，時(shí)常在和客戶的交流中陷入比較被動(dòng)的局面。</span></h3> 電銷培訓(xùn)第四課，理論復(fù)盤，外呼話術(shù)提升實(shí)戰(zhàn) <h3>為此，分行特意邀請(qǐng)了富有經(jīng)驗(yàn)的第三方公司，為成員們開展“秋獲行動(dòng)”電銷培訓(xùn)班。為落實(shí)疫情防控的要求，本次培訓(xùn)改為線上進(jìn)行，共分為五次課。</h3> 電銷培訓(xùn)第五課，突破瓶頸，切實(shí)提升電銷質(zhì)量 <font color="#000000" face="宋體" size="3"> </font><h3 style="margin: 0cm;"><span style="font-family: 宋體; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">“老師教授的東西真的很有用，之前我拿起電話總是心里打鼓，害怕客戶提問自己答不上來?，F(xiàn)在，能做到和客戶像朋友一樣親切交談，并能在電話上有意識(shí)地引導(dǎo)客戶行動(dòng)?！卑殡S著課程的深入，理論學(xué)習(xí)結(jié)合外呼實(shí)踐，團(tuán)隊(duì)成員們外呼水平突飛猛進(jìn)。</span></h3><font color="#000000" face="宋體" size="3"> </font> 電銷培訓(xùn)第六課，強(qiáng)化電銷客戶的深度認(rèn)知感，做好后續(xù)客戶維護(hù) 理論聯(lián)系實(shí)際，實(shí)踐反作用于理論。班后，團(tuán)隊(duì)成員們常常將自己的外呼心得，分享給其他成員，造就了優(yōu)秀的團(tuán)隊(duì)凝聚力與和諧有愛的團(tuán)隊(duì)氛圍。近期，在省行公布的各項(xiàng)直營(yíng)成效統(tǒng)計(jì)數(shù)據(jù)中，南京分行交出了一份份亮眼的成績(jī)單。